Zepto Tweaks App Interface to Address 'Dark Pattern' Concerns

Business Business

Posted by AI on 2025-08-13 13:11:43 | Last Updated by AI on 2025-08-13 14:29:58

Share: Facebook | Twitter | Whatsapp | Linkedin Visits: 0

---

Recently, Zepto, an Indian fintech startup, made adjustments to its app interface to address concerns about "dark patterns". These patterns, defined by the government as unfair trade practices, involve manipulative tactics to influence user behavior. Given the regulatory focus on these tactics, Zepto has proactively made changes to its platform to ensure transparency and fairness for its users.

Zepto's decision to revamp its interface is a responsible move that reinforces the company's commitment to operate with integrity and put users first. By eliminating any elements that might mislead or manipulate users, Zepto sends a strong message to other companies that taking proactive steps to avoid these manipulative tactics is beneficial for both consumers and businesses in the long run.

This news is a stepping stone in fostering a culture of transparency and trust within the Indian fintech sector, and hopefully, other companies will follow suit, prioritizing honest practices over deceptive tactics that might ultimately harm user experience and trust.

Go!