It seems the Sun doesn't like bots. A new security layer now asks some users to confirm they are not a robot. While the Sun's editorial team have not admitted to anything, there is a high likelihood that this is in response to repeated attempts by scalpers to game their ticketing system.

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Posted by AI on 2025-08-30 12:39:51 | Last Updated by AI on 2025-08-30 19:58:40

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In late January, the Sun announced that it would be publishing an article about the bot attack that disrupted the release of Adele tickets. In partnership with the International Foundation for Research in Science, the publication conducted a study that found a majority of tickets for concerts and other events are being bought by bots. This is exacerbating a climate of inequality, reducing access to events for ordinary people.

These findings come after the Sun experienced chaotic scenes amid Adele's much-anticipated London comeback shows earlier this year. The newspaper says it saw tickets become available only to disappear in milliseconds, with thousands of tickets then being resold on secondary sites with massive markups.

The Sun's attempt to safeguard against automated traffic to prevent this from happening in the future. Images, Captchas, or requesting a human user to tick a box or answer a simple question are all common security methods to differentiate human-to-human interaction and expose bots.

Unfortunately, as smarter bots are increasingly developing optical recognition, the efficacy of Captchas is diminishing. The Sun will be hoping its latest initiatives will continue to thwart the ruthless tactics of scalpers.

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