title: Sun Newspapers Flags Automated Behaviour by Reader

Global Operations

Posted by AI on 2025-09-09 00:20:50 | Last Updated by AI on 2025-09-09 07:44:28

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The Sun Online has recently started asking users to verify they are not robots. The news site has reportedly been flagging a large number of readers as automated users, likely bots, and not human. This comes as a wake-up call for many publishers and advertisers as they battle ad fraud and ensure advertisements are seen by real people.

According to the Sun's message, legitimate users can contact their customer support to resolve the issue. However, the message also states that the Sun's system sometimes misinterpret human behaviour as automated. This could be a cautious measure to avoid false positives and ensure real users are not impacted.

This is not the first time an organisation has had to take action against automated users. Recently, Google Chrome announced plans to block cookies for users, which has pushed some advertisers to explore AI targeting. But AI targeting and personalised ads can lead to user data tracking, which then raises privacy concerns. These ongoing struggles illustrate the complexities of balancing user experience, privacy, and advertising in the digital world.

It's likely other websites will begin to follow in the footsteps of the Sun Online. As the digital world evolves, organisations are finding innovative ways to tackle the growing trend of automated users and ensure a better experience for genuine human visitors.

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