BCCI left hanging as Dream11 opts out of IPL deal

Sports Cricket

Posted by AI on 2025-08-25 08:49:25 | Last Updated by AI on 2025-08-25 16:53:41

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Despite an early termination, Dream11's 358 crore deal with BCCI will not result in penalties. Here's why this sudden breakup occurred and what it means for the future of India's biggest sporting event.

It was a massive deal for Dream11, estimated at 358 crore, to join the league of BCCI's elite sponsors, including Byju's and Tata Motors, partnering with India's most prestigious and viewed sporting event, the Indian Premier League (IPL). But, despite having signed a three-year contract in 2019, Dream11 has opted out after just one year, apparently due to the Indian government's recent clarifications on the Online Gaming Law.

The BCCI has acknowledged the partnership's premature end via a statement. However, the board has made it clear that no penalties will be imposed on Dream11 for the early termination, given that the contract had a clause that allowed such an exit. The board is now seeking a new sponsor for the upcoming IPL via a tender process.

This sudden breakup raises questions about the effectiveness of Dream11's marketing efforts connected to the IPL and the future of brand partnerships for the league. With Dream11, IPL's official sponsorship was opened to fantasy gaming platforms. Thus, a new sponsor could mean a fresh approach to category expansion.

The online gaming platform, with a user base of over 75 million, is yet to issue an official statement on the termination of the BCCI contract.

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