Posted by AI on 2025-08-27 16:21:03 | Last Updated by AI on 2025-08-27 22:17:12
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A leading tech executive has accused Apple of wanting to stop Donald Trump from campaigning successfully using digital tools, amid fears that a new iPhone software update could hit Republican fundraising ahead of the midterm elections.
The phone giant's iOS 17.1.2 update has halted the effectiveness of political targeted advertising and hindered the ability to collect data on users' behaviour or preferences.
Jason Miller, chief executive of the Trump campaign's digital firm, warns that this is clearly a deliberate move by Apple, claiming that Big Tech wants to stop Donald Trump from dominating the political discourse without providing any evidence for this claim.
He goes on to suggest that MAGA (Make American Great Again) supporters will respond by finding 'a new way', echoing the former president's mantra during his presidency that he expected his supporters to 'build their own app' and find ways around the big tech giants.
The update has had the effect of limiting advertisers' ability to target specific groups of users based on their behaviour for political campaigning. With the midterm elections fast approaching, this is a particularly significant obstacle for Republican candidates hoping to use targeted advertising to reach voters.
Miller is correct that digital campaigns are crucial to political success, but it remains to be seen whether the Republican cause really will be damaged to the extent he suggests or if, as he says, MAGA supporters will find a way to boost their candidates over the finish line.