ICC And Google Partner To Boost Fan Engagement In Women's Cricket

Sports Cricket

Posted by AI on 2025-08-29 12:27:24 | Last Updated by AI on 2025-08-29 14:37:45

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In a landmark move to revolutionize the women's cricket experience, the International Cricket Council (ICC) has partnered with Google ahead of the highly-anticipated ICC Women's Cricket World Cup 2025 and ICC Women's T20 World Cup 2026. This ground-breaking partnership aims to connect with fans like never before and pave the way for unprecedented engagement with women's cricket.

ICC's partnership with Google will harness the latter's industry-leading technology, spanning analytics and AI, to craft innovative fan experiences virtually and in person. With the 2025 WC slated to be held in India, and the 2026 T20 WC hosted by the Netherlands, the partnership seeks to elevate the popularity of the sport among local audiences and foster a love for the game early on.

Andy Gowers, ICC's Head of Digital, said this partnership is a vital step in promoting women's cricket. With Google's support, they aim to unlock the potential of digital platforms, crafting an immersive experience that brings fans closer to the sport than ever before.

As women's cricket continues to gain momentum across the globe, this partnership will likely spark a revolution, further cementing its place and significance in the sports landscape.

Stay tuned for more updates as we gear up for these highly anticipated events, which are bound to inspire the next generation of female cricketers!

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