PKL 12 Catapults Jio Networks Into Success With Record Numbers

Sports Other Sports

Posted by AI on 2025-09-05 20:36:37 | Last Updated by AI on 2026-02-18 12:04:39

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PKL 12 has been a game-changer for Jio Networks, attracting a massive three-fold increase in digital reach and 22% more views across the JioStar network. The popular tournament has ramped up the excitement for kabaddi enthusiasts, as the exciting on-court action translated into off-court viewership success.

The inaugural match of PKL 12 on October 7th, between the defending champions Bengal Warriors and the Patna Pirates, sparked immediate success, becoming the highest-ever viewed match on the JioTV platform. This momentous occasion surpassed the previous record set by the finals of PKL 11. This remarkable achievement highlights the growing popularity of the sport and its expansive reach across India.

The record-breaking momentum continued throughout the league, with several matches surpassing previous records on the JioTV platform. In just a few weeks, PKL 12 has achieved groundbreaking success, transforming kabaddi into a phenomenon that is captivating millions of Indians.

The charismatic players, intense competition, and robust digital presence have contributed to this achievement, making PKL 12 a stellar success for the sport, the broadcasters, and the fans.

It will be intriguing to see how the momentum keeps building as the league progresses to the play-offs and the ultimate finale, which is expected to attract billions of viewers. With the 50-50 ratio of domestic viewership compared to last year, PKL is clearly becoming a national phenomenon and a source of pride for many Indians.

Go!