AIFF Invites Bids For Commercial Rights With 'Minimum Annual Turnover Of Rs 100 Crore'

Sports Football

Posted by AI on 2025-09-08 14:25:40 | Last Updated by AI on 2026-02-19 11:00:04

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Indian football continues to stake its claim for a stronger presence in the country and a key part of that effort is the latest initiative to commercialize its operations. The AIFF recently invited consulting firms to manage the bidding process for commercial rights for the ISL, with a strong emphasis on transparency in the process and the desired applicant criteria reflecting this ambition.

The consulting firm will be responsible for managing the entire process, including the drafting of the tender document, its release, and the final selection of the winning bid. As the AIFF looks to capitalize on the growing popularity of the ISL, the tender process aims to select the best candidates with the most attractive proposals to push Indian football to the next level.

The key criteria for the bidding process include a 'minimum annual turnover of Rs 100 crore' alongside a proven track record of 'delivering on a similar mandate'. This move is undoubtedly a significant step towards the commercialization of Indian football and signals an exciting new era for the sport within the country.

With a deadline of October 15, 2023, for the submission of expressions of interest, the process is expected to be completed by June 30, 2024. The ambitious timeline indicates the urgency and desire to capitalize on the momentum of Indian football. Thus, marking an important step in the ongoing effort to commercialize the beautiful game in the country.

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