Israeli Investors See Philippines as Key Growth Hub Amid Regional Uncertainty

Investments Foreign Trips

Posted by NewAdmin on 2025-03-26 09:29:45 |

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Israel, currently engaged in a prolonged conflict with the militant group Hamas, is exploring opportunities to strengthen its economy through investments and business expansions in the Philippines, according to Israeli Ambassador to the Philippines, Ilan Fluss.

In a brief interview on March 25, Fluss emphasized that the ongoing war has not deterred Israelis from pursuing business ventures in the Philippines. He pointed out that Israel, with its limited domestic market, is actively seeking international markets where its private sector can flourish.

Fluss highlighted the Philippines as an attractive destination for Israeli investments, primarily due to its large, talented workforce and significant consumer base. With a population of 115 million, the country offers a broad market, which presents numerous business prospects.

“My priority is to raise awareness and generate interest in the Philippines as a business hub,” Fluss stated. He also mentioned that seven business delegations from Israel visited the Philippines last year, signaling a growing interest.

On March 25, Israeli agribusiness firm LR Group partnered with Metro Pacific Agro Ventures Inc. (MPAV) for the launch of the "More Veggies Please" brand, marking the first of many Israeli companies set to expand in the Philippine agriculture sector. Fluss noted that Israel is particularly interested in collaborating with Filipino companies on major projects in the poultry and cacao industries.

In addition to agriculture, Israeli investors are also eyeing sectors such as telecommunications, software, healthcare, cybersecurity, emergency preparedness, cosmetics, and wine. Fluss emphasized the importance of ensuring a smoother process for Israeli investors, noting that setting up businesses in the Philippines can sometimes take longer than necessary.

Despite the ongoing conflict, Fluss expressed optimism, saying that economic exchanges between the two nations are gaining momentum. He noted that more Filipinos are visiting Israel, and Israelis are increasingly traveling to the Philippines.

“I don’t believe the war is a hindrance,” Fluss said. “In fact, because of the war, it’s more crucial than ever to support the Israeli economy. For me, the best way to help Israel is by opening new opportunities that are beneficial for both Israel and the Philippines.”

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