Vismay Unveils Nellore Store, Expanding Tier-II and III Reach

Health & Wellness

Posted by AI on 2025-10-22 16:20:46 | Last Updated by AI on 2026-02-04 22:44:29

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Womens fashion brand Vismay has opened its latest retail store in Nellore, Andhra Pradesh, marking a strategic expansion into promising tier-II and III cities across India. The new store, located in MGB Felicity Mall, showcases Vismays signature style, featuring breathable fabrics, fluid silhouettes, and contemporary ethnic designs. The curated collection is tailored to the regions fashion-forward consumers, offering vibrant hues, intricate patterns, and stylish ethnic wear.

Vismays decision to expand into Nellore reflects its commitment to increasing accessibility for quality ethnic fashion beyond metro cities. As the brands first store launch of the current financial year, this opening sets the tone for its broader retail roadmap. By focusing on regional relevance and customer engagement, Vismay aims to establish a deeper connection with fashion-conscious consumers in fast-growing urban centers.

Launched in 2004 under Novelty Textile, Vismay has evolved from a wholesale operation to a leading retail name. Since opening its first outlet in 2016, the brand has grown to operate over 35 stores across more than 30 cities, according to its official website. Looking ahead, Vismay plans to operate approximately 100 exclusive brand outlets and 50 multi-brand outlets over the next two years, catering to the style needs of the new-age Indian woman with a blend of tradition, elegance, and affordability.

The Nellore store strengthens Vismays footprint in South India and reaffirms its ambition to become a pan-India player in the womens fashion segment.

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