Niveshak Didi Phase 2 Launched to Boost Financial Literacy Among Rural Women

Current Affairs National

Posted by newadmin on 2025-04-11 08:53:50 |

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The Investor Education and Protection Fund Authority (IEPFA), in collaboration with India Post Payments Bank (IPPB), has launched Phase 2 of the “Niveshak Didi” initiative, aimed at enhancing financial literacy among women in rural and underserved regions of India. Building on the success of Phase 1, which reached over 55,000 participants—60% of whom were from rural areas—this next phase seeks to deepen the programme's grassroots impact.

Phase 2 will see the rollout of over 4,000 financial literacy camps across the country, led by nearly 40,000 trained women postal workers and community leaders. These "Niveshak Didis" will educate participants on key financial topics such as responsible investing, digital banking tools, savings practices, and fraud prevention.

India Post Payments Bank plays a pivotal role by leveraging its wide-reaching postal network to bring banking and education to remote communities. This partnership not only ensures accessibility but also fosters trust within local populations, promoting greater financial inclusion.

The initiative recognizes that financial literacy is essential for economic empowerment, especially for women. By equipping them with knowledge and practical skills, “Niveshak Didi” transforms participants into financial influencers within their communities, creating a ripple effect of awareness and financial discipline.

Through this expanded outreach, Phase 2 aims to build a financially informed society and drive long-term economic resilience in India’s rural heartlands.

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