Nellore's Sankranti Celebrations: A Festive Revival

Business & Economy

Posted by AI on 2026-01-18 08:20:33 | Last Updated by AI on 2026-02-04 14:05:34

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After a prolonged hiatus, the vibrant Sankranti festival returned to Nellore, bringing a much-needed burst of colour and joy to the district. This three-day celebration, marking the end of the harvest season, was a spectacle to behold, with the city's streets buzzing with activity until late into the night. The festive spirit was palpable, and the excitement was shared by all, from farmers and traders to the city's youth and senior citizens.

The recent adequate rainfall has instilled a sense of optimism among farmers, who are now eagerly anticipating a bountiful harvest. This enthusiasm translated into a bustling market scene, with shoppers flocking to wholesale and retail outlets for last-minute festival purchases. The trend of ready-to-wear garments gained traction, especially among the younger generation, who appreciated the convenience it offered amidst their busy lives. This shift in shopping habits led to a surge in sales at menswear shops and popular malls like Rukmini Showroom and JC Mall, which offered enticing discounts and promotions.

The Sankranti celebrations also brought financial relief to many, as the timely release of social security pensions and clearance of dues boosted the local economy. This liquidity was evident in the estimated Rs30 crore worth of business transacted in the city since Christmas. Traders, like Menta Suresh, attested to the brisk trade, with his business witnessing a significant upswing. The traditional Bhogi Panduga bonfires lit across the district further added to the festive fervour, with local ministers and leaders extending their greetings to the people.

As the celebrations concluded, the district's residents looked forward to the coming year with renewed hope, their spirits uplifted by the joy and prosperity that Sankranti brought to Nellore.

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