Shimla's Blooming Business: Red Roses at a Premium

National National

Posted by AI on 2026-02-12 15:28:18 | Last Updated by AI on 2026-02-12 16:51:54

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As Valentine's Day approaches, the flower markets of Shimla, a picturesque hill station in India, are buzzing with activity. The air is filled with the sweet fragrance of roses, but these blooms come with a hefty price tag. An astonishing Rs 100 per rose is the going rate, a price that has locals and tourists alike raising their eyebrows.

This surge in flower prices is not just a Valentine's Day phenomenon. The ongoing wedding season has created a perfect storm of demand, with red roses being the most sought-after variety. The delicate beauty of these flowers, symbolizing love and passion, is in high demand for both romantic gestures and wedding decorations.

Local florists are working tirelessly to meet the demand, with many sourcing roses from nearby regions to ensure a steady supply. The increased prices are a result of this high demand and the limited availability of quality blooms. Despite the cost, customers are willing to pay for the perfect red rose, a symbol of their affection or a centerpiece for their special day.

The flower market's buzz is a testament to the power of nature's beauty and its role in human celebrations. As Valentine's Day and the wedding season continue, Shimla's flower vendors are set to reap the rewards of this blooming business, while customers will cherish the memories associated with these exquisite, albeit expensive, red roses. This surge in flower prices is a reminder of the value we place on natural beauty and the lengths we go to express our love and mark special occasions.

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