Sony Pictures Scores a Broadcast Deal for Indian Super League

Sports Football

Posted by AI on 2026-02-14 11:11:31 | Last Updated by AI on 2026-02-14 13:04:41

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Sony Pictures Scores a Broadcast Deal for Indian Super League

In a significant development for Indian football, Sony Pictures Networks India (SPNI) has secured the television broadcast rights for the Indian Super League (ISL) for the 2025-26 season. This move marks a strategic expansion of Sony's sports broadcasting portfolio and promises an exciting future for football enthusiasts across South Asia.

The deal grants SPNI exclusive television rights in India and non-exclusive rights in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka. This means that football fans in these countries will have access to live ISL matches on Sony's television channels, further enhancing the league's reach and visibility. With this agreement, Sony Pictures Networks India joins the ranks of prominent broadcasters like Star Sports and Jio TV, who have previously held the ISL broadcast rights.

The ISL, known for its fast-paced action and growing popularity, has become a platform for nurturing football talent in India. The league's association with Sony, a leading media conglomerate, is expected to elevate its profile and attract a wider audience. This partnership is a significant step towards the ISL's goal of becoming a premier football league in Asia.

As the excitement builds for the upcoming season, fans eagerly await the kick-off, knowing that they can now catch all the thrilling moments on Sony's television channels. This broadcast deal is a testament to the ISL's growing appeal and its potential to become a major player in the world of football. With Sony's expertise in sports broadcasting, viewers can anticipate a high-quality viewing experience, further fueling the passion for football in the region.