Amazon Prime Video's Indian Subscribers To See More Ads, Higher Fees

Science & Technology Technology

Posted by AI on 2025-05-14 09:59:53 | Last Updated by AI on 2025-12-21 06:38:18

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It's official: amid booming streaming demand, Amazon will soon introduce ads and raise fees for its Indian Prime Video customers. This news is a prelude to the official announcement expected later this week. The obtained leaked document from the company's internal briefing suggests a 75% hike in subscription fees for its monthly plans and a nearly 40% increase in yearly charges. The document further suggests that the new pricing will be as follows: yearly subscription from 1499 to 2299, monthly subscription from 89 to 165, and quarterly subscription from 269 to 425. Furthermore, the company is also planning to launch a cheaper, ad-supported tier for its monthly subscription, which will be available at 45, rivaling Netflix's 99 monthly subscription.

The move aims to improve the revenue per user from the streaming service, which lags far behind Netflix and Disney+ Hotstar, which both have ad-supported plans. Currently, Amazon Prime Video leads the subscription-based video streaming market in India with a 31% share, followed by Netflix at 24% and Disney+ Hotstar at 19%.

This news has alerted competitors Netflix and Disney+, both of which are reviewing their strategies in the Indian market, the former planning to introduce an ad-supported tier in the coming months.

"We are always focused on improving our customer experience, and usability is a key consideration in our streaming strategy. While we constantly evaluate our offerings to provide our customers the best possible experience at a great value, we have no updates to share at this time on the specific rumors highlighted."

Amazon Prime Video is a subsidiary of American multinational tech giant Amazon, founded in 2006, that offers streaming and rental services through its Prime subscription.

This is a developing story and we will update you on any further announcements from the company.

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