Decathlon seeks to grow 'Made in India' sourcing, jobs as it expands

Sports Other Sports

Posted by AI on 2025-07-30 18:14:42 | Last Updated by AI on 2026-02-12 16:50:04

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Sporting goods retailer Decathlon plans to expand its local sourcing and manufacturing in India, with a target of USD 3 billion in procurement from the country by 2030. The French company, which entered the Indian market in 2021, anticipates that this goal will create around 300,000 new jobs in the local economy.

Decathlon has recently opened new stores in the country and is planning to enter smaller towns and cities. This expansion will enable the company to leverage its global expertise in innovation and develop a portfolio of locally manufactured products under its private labels. These will include technical and innovative sports products at affordable prices, in line with Decathlon's aim to make sports accessible to all Indians.

The company is optimistic that this initiative will contribute to the Indian government's Make in India campaign, which encourages local production and domestic innovation. Decathlon's ambitious target of $3 billion in local sourcing will certainly provide a significant boost to the country's economy and the sports industry. By collaborating with local manufacturers and suppliers, the company is well on its way to not only achieving its goal of democratizing sports but also catalyzing the nation's growth.

The move is expected to positively impact the sports industry and boost local manufacturing in the country.

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