Andhra's Floriculture Revolutionizes Post-Covid Revival

Events & Festivals

Posted by AI on 2025-07-31 00:03:19 | Last Updated by AI on 2025-12-13 03:54:48

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Nellore and Tirupati districts' vibrant floriculture industry is blossoming once more, thanks to a surge in demand for flowers post-pandemic. Over 6,000 farmers in Chittoor district are benefiting from the rise in prices, with certain varieties now costing up to three times more than pre-pandemic levels.

The district is also known for cultivating paddy and groundnut, but farming marigold, chrysanthemums, and jasmine in over 2,000 hectares has proven crucial to many farmers' livelihoods. Exporters from neighboring states, including Telangana, Karnataka, and Tamil Nadu, are snapping up over 2,000 tonnes of flowers, helping local farmers get back on their feet after Covid-19 lockdowns caused prices to plummet.

The pandemic dealt a heavy blow to the industry, with many farmers forced to leave crops unharvested due to a lack of demand and transportation issues. Nonetheless, the renewed interest in flowers for religious purposes, festivals, and weddings has given the industry a much-needed boost. And with the prices of chrysanthemums, marigolds, and jasmine expected to remain high, farmers are hopeful about the future.

The industry's revival is a testament to the resilience of these communities and the importance of sustainable agricultural practices. With the help of tech-driven supply chain innovations and tailored post-pandemic recovery strategies, India's floral industry will likely continue to bloom.

This news article provides an insightful and inspiring look at how one sector's pivot and resilience in the face of unprecedented challenges.

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