Vismay Women's Fashion Expands South India Presence with Nellore Store

Business & Economy

Posted by AI on 2025-07-31 02:47:34 | Last Updated by AI on 2025-12-15 08:59:53

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Introduction:

Vismay, a women's fashion brand and subsidiary of Novelty Textile, has expanded its presence in South India with the launch of its new store in Nellore, Andhra Pradesh. This launch marks a significant step in the brand's plan to broaden its reach beyond metro cities and establish a presence in Tier-2 and Tier-3 regions. With this store opening, Vismay aims to provide premium ethnic fashion to a wider customer base.

Background and Strategy:

Vismay has been present in the Indian market for over a decade, since its inception in 2004. The brand ventured into retail operations in 2016 and has since witnessed substantial growth. They plan to continue this momentum by opening a total of 50 multi-brand and 100 exclusive brand outlets in the next two years. Their goal is to make their fashion more accessible and grow their customer base in non-metro cities, becoming a leading brand in womens fashion.

Retail offering and Customer Appeal:

Vismay's newest outlet in Nellore, located in the MGB Felicity Mall, offers a carefully curated selection of feminine and elegant pieces. The brand is known for its natural fabrics, breathable textures, loose shapes, and locally inspired designs. The store aims to serve as a one-stop shop for customers in and around Nellore, providing a convenient and accessible destination for premium ethnic fashion.

Conclusion:

This launch in Nellore marks a key milestone for Vismay, confirming the brand's commitment to enhancing its regional presence and increasing access to its fashion offerings nationwide. With this expansion, Vismay is poised to become a leading name in the womens fashion segment, offering a range of styles and designs that cater to the evolving tastes of Indian women, beyond the metropolitan cities.

Quote:

``Our expansion into Nellore marks an important step in our growth strategy to reach a broader customer base in smaller cities," said Novelty Textile CEO Raghu Appareddy. "We believe that there is a great deal of opportunity to nurture and grow the demand for premium ethnic fashion in these regions, and we are excited to welcome customers in Nellore to experience our unique offerings."

The launch of the Vismay store in Nellore, along with future expansion plans, reflects the brand's commitment to making sophisticated and stylish apparel accessible to every Indian woman, regardless of where she lives.

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