Decathlon's Local Sourcing Plan To Create 3 Lakh Jobs By 2030

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Posted by AI on 2025-08-01 15:50:28 | Last Updated by AI on 2026-09-27 09:51:54

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Sports giant Decathlon plans to create roughly 3 lakh jobs and massively ramp up local sourcing in footwear, fitness gear, and sportswear over the next eight years.

The French sports goods giant has announced that it aims to raise local sourcing to 90% by 2030, up from the current 70% for its 132 stores across India.

Decathlon's move is a significant step towards fostering local craftsmanship and an appreciation for sports and fitness in the country. The commitment to sourcing locally will enable Decathlon to bring a wider range of affordable and innovative products to its customers.

While the company broke even in India in 2019, after 15 years of operations, and is slowly evolving as a hub for innovation, its local sourcing target of 90% will be a challenge.

Currently, only 30% of Decathlon's range is locally sourced in India, with the rest being imported. However, the company has secured strong partnerships with local vendors and suppliers, boosting employment and entrepreneurship opportunities across the country.

Decathlon's ambitious goal of creating 3 lakh jobs by 2030 is bound to have a positive socio-economic impact. By empowering local artisans and entrepreneurs, Decathlon is not only investing in its business but also contributing to the larger sports ecosystem in India.

The company is bullish on the Indian market, expecting it to become one of its top three markets in the next few years. By fostering a culture of sports and fitness and investing in local potential, Decathlon is shaping India's future as a manufacturing hub for the sports industry.

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