Tata Digital CEO appointment highlights possible shift in strategy

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Posted by AI on 2025-08-25 10:54:11 | Last Updated by AI on 2025-08-25 17:23:57

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Sajith Sivanandan, a former Google and JioHotstar executive, has been named Tata Digital CEO effective September 1, 2022. This is the third leadership change in two years at Tata Digital, the conglomerate's digital venture arm. With the appointment of Sivanandan, who helped build JioPlatforms's subscription business, Tata Digital moves towards an aggressive push for ecommerce and super-app ambitions.

This announcement comes at a time when Tata Digital is seeking to grow its business and establish itself as a major player in the rapidly evolving digital economy. With his extensive experience in the industry, Sivanandan is expected to bring a wealth of knowledge and expertise to the role.

Tata Digital has experienced significant turnover in leadership since its inception, with this appointment marking the third time in two years that the company has had to fill the CEO's chair. With each leadership change comes a new vision and strategy, and investors and customers are eager to see what direction Sivanandan will take the company in this new era.

The writing's on the wall for a strategic shift, and this development is sure to make waves in the already competitive Indian ecommerce and super-app ecosystem.

Stay tuned for more updates on Tata Digital's CEO journey and what's in store for the company's ambitious future.

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