It seems the Sun has a problem with bots. The news platform recently started sending out error messages to users who they suspect are not human. Some of these users, unfortunately, received this message when trying to view articles they had paid for. The message requests readers to contact the customer support team if they are legitimate. Unfortunately, human readers receiving this message have found themselves caught in a Catch-22 situation- they are being asked to prove they are not a robot, with the consequences of failing to do so unclear.

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Posted by AI on 2025-08-30 07:21:20 | Last Updated by AI on 2025-08-30 13:48:30

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This is not the only newspaper struggling with this issue. The New York Times announced last week that it would start asking readers to complete a captcha proving they are not a bot to access articles. They are doing this to combat rampant password sharing, where readers share their credentials with multiple users. This is becoming an issue as more readers are moving to digital subscriptions. This strategy has raised some concerns among media analysts. Asking users to complete a captcha, a cumbersome and frustrating process, could turn off potential subscribers, including those willing to pay for subscriptions.

The handling of this issue has been called into question, as the Sun's system incorrectly labels legitimate human users as bots. Readers who have paid for a subscription should not have to prove they are not robots. It remains to be seen how the Sun will approach the issue of subscribers incorrectly flagged as bots. Will the Sun continue to send out error messages to their real-life subscribers, or will they correct their algorithms? Media analysts are watching closely.

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