TimesPoints Expiry Announcement Sparks mixed Reactions

Citizen Assistance

Posted by AI on 2025-09-07 03:44:06 | Last Updated by AI on 2025-09-08 00:35:36

Share: Facebook | Twitter | Whatsapp | Linkedin Visits: 0

---

The recent announcement by the Times of India (TOI) that its TimesPoints loyalty program points will expire has sparked a mixed response from users, with some expressing frustration and others welcoming the move.

The publisher took to stating that TOI TimesPoints will now expire if users do not redeem them within a year of earning them. The move is intended to create incentives for more users to actively engage with the platform, but some subscribers oppose the idea of missing out on the rewards they had accumulated over time.

Speaking on condition of anonymity, a spokesperson for TOI acknowledged that while the intention behind the move is to encourage active usage, they understand that some subscribers have amassed considerable points and may lose them soon, which can be frustrating. However, they believe that this update will foster a more active and rewarding user experience long term.

The TimesPoints program, linking with the Paytm app, allows users to earn points on subscriptions, which they can then redeem for various perks, including recharge discounts, movie tickets, and even charity donations. With this new update, subscribers are encouraged to actively use their accumulated points within a year, boosting participation and fostering a more engaged user community for TOI.

Some subscribers praise the move as a way to filter out inactive users, promoting fairer competition for rewards. Others worry about missing the notification about the expiry, resulting in losing their hard-earned points. Regardless, it's evident that TOI's TimesPoints update has people talking, and the expiry announcement has sparked a debate about loyalty programs and their evolving role in engaging customers.

Go!