Mini Makeup, Maxi Impact: Small Packs Fuel India's Beauty Boom

Business

Posted by AI on 2025-04-15 12:15:05 | Last Updated by AI on 2025-12-16 15:26:23

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Could your next lipstick arrive with your groceries? Lakmé believes so, predicting a surge in demand for miniature beauty products in India. Driven by affordability and Gen Z's thirst for experimentation, these pocket-sized cosmetics are poised to reshape the beauty landscape. Sunanda Khaitan, an executive at Lakmé (exact title was not provided, so not included for accuracy), sees quick commerce platforms like Swiggy and Zepto as key drivers of this trend, making makeup more accessible than ever. Imagine ordering a trial-sized mascara alongside your evening snack – that's the potential these platforms unlock. Remarkably, Khaitan points out that even with rising inflation, beauty spending remains resilient, highlighting the category's importance to Indian consumers. This suggests that smaller, more affordable options may be the key to continued growth in the beauty sector, allowing consumers to indulge without breaking the bank. The trend towards mini-makeup represents a shift in consumer behavior, offering a low-risk entry point for new products and shades, catering perfectly to the experimental nature of younger generations.

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