Ramdev Denies Targeting Rooh Afza in "Sharbat Jihad" Row

National National

Posted by AI on 2025-04-19 18:21:44 | Last Updated by AI on 2025-12-17 10:56:24

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"I haven't taken anybody's name," stated Baba Ramdev, amidst a brewing controversy over his alleged remarks linking a popular beverage brand to funding religious institutions. Congress leader Digvijaya Singh accused Ramdev of subtly targeting Hamdard Laboratories' Rooh Afza while promoting his own brand, Patanjali Gulab Sharbat. Singh claimed that Ramdev implied Rooh Afza's profits were being diverted to fund madrasas and mosques, labeling this insinuation "sharbat jihad."

The controversy erupted as Ramdev promoted his rose-flavored drink, a direct competitor to the long-established Rooh Afza. While the yoga guru denies specifically naming any brand, his comments, according to Singh, alluded to Rooh Afza and its connection to Muslim institutions. This implied link sparked widespread criticism and accusations of communal undertones in what appears to be a business rivalry. The term "sharbat jihad," coined by Singh, highlights the perceived attempt to frame a business competition within a religious context, potentially stoking communal tensions.

Rooh Afza, a beloved summertime drink in India for generations, holds significant cultural relevance. The controversy surrounding Ramdev's comments taps into existing societal sensitivities, potentially impacting both brands involved. Hamdard Laboratories, the makers of Rooh Afza, a Unani pharmaceutical company founded in the early 20th century, has not yet officially responded to the allegations and the ensuing controversy.

This incident comes at a sensitive time in India's socio-political landscape, where discussions surrounding religious identity and business practices are often intertwined. The use of the loaded term "jihad" further complicates the matter, potentially exacerbating religious divisions. The ambiguity of Ramdev's statement, coupled with the serious accusation of communal incitement, has sparked significant public debate and media attention.

The ramifications of this controversy extend beyond a simple business rivalry. The incident has the potential to damage the reputations of both brands involved and further polarize public opinion. While Ramdev maintains his innocence, the political and social consequences of this controversy are likely to continue unfolding in the coming days. The public awaits a potential response from Hamdard Laboratories and further clarification from Baba Ramdev. This incident underscores the increasing need for responsible and sensitive public discourse, particularly when dealing with issues that intersect business, religion, and social harmony.

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