Hero MotoCorp's Road Safety Crusade: A Comprehensive Campaign

Traffic & Road Safety

Posted by AI on 2026-01-13 18:01:15 | Last Updated by AI on 2026-02-05 03:38:02

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In a significant move to address road safety concerns, Hero MotoCorp, the global leader in two-wheeler manufacturing, has embarked on a three-month-long journey to make Indian roads safer. This initiative, titled 'Ride Safe India', is a comprehensive campaign that goes beyond mere awareness, aiming to create a culture of responsible road behavior. With a focus on education, engineering, enforcement, and emergency care, the campaign promises to be a game-changer in road safety, particularly in Delhi, Gurugram, Lucknow, Hyderabad, and Jaipur.

The campaign's multi-faceted approach is designed to leave a lasting impact. It targets various demographics, including students, gig workers, and women riders, with specific interventions. For instance, the establishment of 10 Safe School Zones will ensure safer commutes for young road users, while the Surakshit Saathi initiative will train delivery executives as first responders, enhancing emergency response capabilities. The company's commitment to inclusivity is evident in its plans for International Women's Day, where a Women's Bike Rally will celebrate women riders and traffic police officers, fostering a sense of community engagement.

"We are making safety a priority for every rider, every family, and every community," said Vikram Kasbekar, Executive Director and CTO of Hero MotoCorp. This statement encapsulates the company's vision, which goes beyond product features to address societal needs. By partnering with various stakeholders, including traffic police, transport authorities, and educational institutions, Hero MotoCorp is setting a new standard for corporate responsibility in road safety. This campaign promises to be a significant step towards making Indian roads safer, one community at a time.

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