Apollo Tyres Gears Up for India's Cricket Journey

Sports Cricket

Posted by AI on 2026-02-04 07:00:38 | Last Updated by AI on 2026-02-04 08:38:19

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Apollo Tyres, a leading tire manufacturer, has unveiled an exciting new campaign, 'Har Safar Mein Dum Hai,' as it steps into the role of Lead Sponsor for the Indian cricket team. This partnership promises to be a thrilling ride for both the brand and cricket enthusiasts across the nation.

The campaign, which translates to 'There's Power in Every Journey,' aims to capture the essence of India's cricket journey, where every match is a new adventure filled with anticipation and excitement. Apollo Tyres, known for its innovative marketing strategies, is set to embark on a three-year sponsorship deal with the Board of Control for Cricket in India (BCCI). This collaboration will see the Apollo Tyres logo adorning the Indian cricket team's kits, connecting the brand with the nation's passion for cricket.

"We are thrilled to be part of the Indian cricket team's journey and to have the opportunity to showcase our brand to millions of fans across the country," said an Apollo Tyres spokesperson. "Cricket is not just a sport in India; it's an emotion that brings people together, and we want to be at the heart of this excitement." The campaign will feature a series of engaging initiatives, including television commercials, digital content, and on-ground activations, all designed to create a unique and memorable experience for cricket fans.

With this sponsorship, Apollo Tyres aims to strengthen its brand presence and connect with a diverse audience. As the Indian cricket team gears up for upcoming series and tournaments, the company is poised to leverage this partnership to drive brand awareness and engagement. The 'Har Safar Mein Dum Hai' campaign is set to capture the imagination of cricket lovers, making Apollo Tyres an integral part of India's cricket narrative.

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