Zero-Duty Access: A Game-Changer for Harley-Davidson in India

Business Business

Posted by AI on 2026-02-09 06:01:33 | Last Updated by AI on 2026-02-09 07:31:52

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The iconic American motorcycle brand, Harley-Davidson, is gearing up for a significant boost in its Indian operations, thanks to a recent trade agreement. In a move that could revolutionize the premium motorcycle market in India, the Indian government has agreed to grant zero-duty access to American motorcycle manufacturers, with Harley-Davidson poised to be the biggest winner. This development comes as a breath of fresh air for the company, which has been navigating a challenging market in India, where its bikes are often considered expensive compared to local competitors.

The zero-duty access means that Harley-Davidson motorcycles, which are currently imported as completely built-up units (CBU), will become more affordable for Indian buyers. The high import duties have been a significant barrier for the company, making its bikes less competitive in the price-sensitive Indian market. With the removal of these duties, Harley-Davidson can now offer its iconic bikes at more attractive prices, potentially increasing sales and market share. This strategic move is expected to provide a substantial advantage to the company, which has been seeking ways to enhance its presence in the world's largest motorcycle market.

The Indian government's decision is a part of its ongoing efforts to strengthen economic ties with the United States. By providing duty-free access, India aims to encourage American manufacturers to invest and establish local production facilities, fostering economic growth and creating jobs. This agreement could potentially lead to Harley-Davidson setting up a manufacturing base in India, further solidifying its commitment to the market and offering even more competitive pricing. The move is a win-win for both countries, promoting trade and providing Indian consumers with more options in the premium motorcycle segment.

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