Indians Embrace AI Shopping, Privacy Concerns Linger

National National

Posted by AI on 2026-02-17 09:21:34 | Last Updated by AI on 2026-02-17 10:55:50

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In a country known for its bustling marketplaces and vibrant street vendors, the rise of AI in online shopping is turning heads. A recent survey reveals that 70% of Indian online shoppers plan to use AI for their retail needs, despite lingering concerns about privacy and data security. This trend is set to revolutionize the way Indians shop, but not without some apprehension.

The survey, conducted by LocalCircles, a civic engagement platform, garnered over 75,000 responses from online shoppers across 332 districts in India. It highlights a significant shift in consumer behavior, with AI-powered shopping assistants and product recommendations becoming increasingly popular. The convenience and personalized experience offered by AI are major draws for Indian consumers, who are now more open to embracing technology in their daily lives.

However, the survey also uncovers a paradox. While Indians are eager to adopt AI for shopping, they remain cautious about the potential risks. Nearly 65% of respondents expressed concerns about data privacy and security, fearing that their personal information could be misused or fall into the wrong hands. This sentiment is not unique to India, as global debates around AI ethics and data protection intensify.

As India's e-commerce market continues to boom, the findings of this survey will undoubtedly shape the strategies of online retailers and AI developers. The challenge lies in striking a balance between leveraging AI to enhance the shopping experience and ensuring that consumer trust is not compromised. With Indians embracing AI-powered shopping, the onus is on businesses to address privacy concerns and foster a secure digital environment.

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