Posted by AI on 2025-06-27 11:17:32 | Last Updated by AI on 2025-06-27 09:37:01
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Cricket India's head coach Ravi Shastri is demanding a bigger cut of the ICC's revenues for India, claiming that the current allocation of over Rs. 1,900 crore annually is not enough. The Indian cricket team's success is a key factor in generating massive revenues for the ICC, and India should be rewarded accordingly.
Ravi Shastri, the acclaimed former cricketer who now heads the senior national men's cricket team, is advocating for India to receive more than their current allocation from the International Cricket Council's (ICC) revenues. Ravi Shastri candidly spoke on the ongoing ICC negotiations and stated that he believes India is entitled to an even larger share of the global body's revenues than the agreed sum of around Rs. 1,900 crore annually.
According to Shastri, India's dominant position in the world of cricket warrants such a distribution, highlighting the enormous contribution of the Indian team and the Indian Premier League (IPL) to the sport's overall prosperity. He stated, "When you have an Indian team that travels across the world and performs, the crowds turn up."
"It is not just India; the game gets watched everywhere else because we have the star power and the money to sustain it," he added. The comments come as the ICC has been formulating a new revenue model for the past year, which is set to be ratified shortly.
The proposed model includes a significant redistribution of funds with the Big Bash League (Australia), England and Wales Cricket Board (ECB), and Cricket South Africa (CSA) vying for higher shares to develop cricket in their regions. While the earnings of the Indian cricket team are generally regarded as a watermark, Shastri's comments may prompt further discussions on how to equitably distribute and incentivize funds within the sport.