NxtCell India Commits $30 Million to Relaunch Alcatel in India’s Smartphone Market

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Posted by NewAdmin on 2025-04-11 09:05:20 |

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NxtCell India, a fully Indian-domiciled company, has earmarked an initial investment of USD 30 million (approximately ₹260 crore) to reintroduce the Alcatel brand into India's mobile phone market after a seven-year hiatus. The company aims to offer locally manufactured smartphones and establish a strong domestic footprint, according to a senior executive.

NxtCell holds the exclusive license for Alcatel—a French consumer tech brand managed by TCL Communication under a trademark licensing agreement with Nokia. The company plans to manufacture Alcatel smartphones within India and is currently in the process of setting up its manufacturing infrastructure and strengthening its supply chain.

“We have an initial investment plan of $30 million, but future investments will depend on market response and the models we decide to launch,” said Atul Vivek, Chief Business Officer of NxtCell India. He added that the company also has ambitions to diversify into other consumer technology segments and explore export opportunities, though the initial focus remains firmly on the Indian market.

“If you can crack the Indian market, which is among the toughest in the world, you can succeed anywhere. For us, India is the starting point. Our long-term vision is to establish Alcatel as a globally recognized brand, built in and out of India,” Vivek emphasized.

The company sees significant potential in the ₹20,000–₹25,000 price segment and plans to introduce smartphones in this range, equipped with a stylus—a feature currently limited to premium devices priced above ₹80,000. Alcatel has already partnered with Flipkart for online distribution, including Flipkart’s main e-commerce platform and its quick-commerce service, FK Minutes.

Alcatel’s first made-in-India smartphone is expected to launch by late May or early June. The manufacturing is being handled by one of India’s leading electronics manufacturing service providers, though the company has opted not to disclose the name at this stage due to stock market sensitivities.

“Our supply chain is being built in close collaboration with a top-tier EMS player in India. We’re working to make cutting-edge technology both accessible and manufactured locally,” said Ansh Rathi, Chief Operating Officer of Alcatel.

According to Vivek, Alcatel’s re-entry will be backed by significant investment across manufacturing, supply chain, marketing, and distribution. The brand will adopt a digital-first strategy to appeal to India’s young, tech-savvy consumers, with a focus on innovative marketing and outreach campaigns.

“We’re not here for a short-term play. We are fully committed to building a long-term presence and becoming a formidable player in India’s smartphone ecosystem,” Vivek concluded.

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