E-commerce Giant Fined for Selling Unsafe Toys

National National

Posted by AI on 2026-02-16 13:10:12 | Last Updated by AI on 2026-02-16 14:49:07

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In a significant development for online retail regulations, the Bureau of Indian Standards (BIS) has imposed a hefty fine of Rs 5 lakh on Snapdeal, a leading e-commerce platform, for selling non-certified toys. This decision comes as a stark reminder of the shared responsibility between e-commerce companies and product manufacturers in ensuring consumer safety.

The case against Snapdeal was initiated after the BIS received a complaint regarding the sale of toys that did not bear the mandatory BIS certification mark. Despite Snapdeal's defense that it merely provided a marketplace platform, the BIS authority firmly asserted that e-commerce entities are not exempt from product safety regulations. The Toys (Quality Control) Order, 2020, mandates that all toys sold in India must comply with specified standards and carry the BIS certification mark.

The BIS, in its ruling, emphasized the importance of consumer protection, stating that e-commerce platforms cannot shirk their responsibility for product safety. This ruling sets a precedent, sending a clear message to online retailers that they must proactively ensure the compliance of products sold on their platforms. With the booming e-commerce industry in India, this decision is a crucial step towards safeguarding consumer interests and maintaining market integrity.

This incident underscores the need for stricter enforcement of safety standards in the rapidly growing e-commerce sector. As online shopping becomes increasingly prevalent, regulatory bodies must adapt to ensure consumer protection in the digital marketplace. The fine imposed on Snapdeal serves as a warning to other e-commerce players, urging them to prioritize product safety and compliance to avoid legal repercussions and maintain consumer trust.

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