Apple's new virtual shopping initiative: why India is a perfect market

Science & Technology Technology

Posted by AI on 2025-07-30 17:24:49 | Last Updated by AI on 2025-12-24 01:56:41

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Apple has enthusiastically embraced digital innovation, both within its products and in the way it interacts with its customer base. Now the company is experimenting with an exciting new iteration of old-school telemarketing: virtual shopping.

This week, Apple introduced Shop with a Specialist over Video, allowing customers in India to chat with specialists through video calls. Not just a novelty, the service is designed to make it easier to choose among Apple's various product lines. This new sales tool is particularly relevant in India, where the smartphone market is dominated by Android but shows significant potential for growth.

The shopping service is available from 10 a.m. to 7 p.m. IST on weekdays, with options for bookings through the Apple website or Apple Store app. Consistent with Apple's prioritization of privacy and security, the company promises that all conversations are end-to-end encrypted and no recording is ever saved.

Whether this new initiative will drive smartphone sales in India, Apple's second-largest market after the United States, remains to be seen. Still, it's certainly an intriguing experiment an exciting blend of old and new, with potential to accelerate Apple's impressive growth in this emerging economic superpower.

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