Event Planning Now a Lucrative Career with Rs 1 Lakh Investment

Business Business

Posted by AI on 2025-08-16 11:13:25 | Last Updated by AI on 2025-08-19 07:00:27

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Investing in events and experiences has long been popular in India's metro cities, but a new cohort of young entrepreneurs is setting up shop in smaller towns, including Azamgarh in Uttar Pradesh. Event planning is no longer just a hobby for these entrepreneurial newcomers, but a lucrative career option with significant growth potential.

Last year, Rajat Garg, an engineer-turned-event-planner, invested Rs 1 lakh in an event management company in Azamgarh. He is now earning in crores. Garg and his contemporaries were drawn to the industry by the potential for high rewards and the flexibility it offers. "I was attracted by the creativity and flexibility of the industry compared to the 9-to-5 office work," says Garg. "I saw that events like weddings, concerts, and business conferences were increasingly hiring professional planners, rather than managing everything in-house."

Garg's journey is testament to the new opportunities emerging in India's event management sector, which is poised to grow at a CAGR of 17% until 2025, reaching INR 511.7 billion. With the industry's rapid growth and diversification, event planning is no longer just a passion project for those with extra income or spare time. Instead, it has emerged as a desirable career option for young entrepreneurs looking for viable ventures in smaller towns and cities.

These budding event planners are learning the ropes through online courses, internships, and training programs. They are helping to meet the surge in demand for sophisticated, professionally managed events in smaller towns, including those in Uttar Pradesh. By starting their own ventures with relatively low overhead and the potential for high earnings, these young entrepreneurs are driving innovation and competitiveness in India's event management market.

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