Anti-Drug Campaign's Cinematic Twist: Engaging Migrant Workers

National Drug Awareness

Posted by AI on 2025-10-05 18:34:26 | Last Updated by AI on 2025-12-11 04:45:22

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In a unique approach to tackling the growing drug menace, the Ernakulam Rural Police in Kerala decided to bring the big screen to the forefront of their anti-drug campaign. On Sunday, October 5, 2025, a packed theatre of migrant workers became the audience for a powerful tool in the fight against narcotics. The EVM Theatre in Perumbavoor buzzed with nearly 200 attendees, primarily migrant workers, labor suppliers, and social workers, all there to watch the Bengali film "Pao the Drugs."

This initiative was a strategic move by the police to engage the migrant population, who often face language barriers and may not respond to traditional awareness campaigns. Assistant Superintendent of Police Hardik Meena emphasized the success of this approach, stating, "We knew a lecture wouldn't draw a crowd, but a film in their native language would." The film, directed by Zaman, delves into the dark world of drug abuse and its repercussions, a theme relevant to the audience.

The screening was just one part of the comprehensive 'Operation Punarjani,' an anti-drug project launched in July. Led by District Police Chief M. Hemalatha, the operation aims to curb drug circulation among migrant workers and provide much-needed support to addicts. The project also focuses on raising awareness, promoting healthy alternatives, and encouraging community engagement through sports. This recent film screening, followed by an anti-drug oath, was a creative step towards reaching and connecting with the target audience.

With the tragic overdose death of an Assam native in Perumbavoor still fresh in everyone's minds, this campaign takes on added significance. The police's innovative use of cinema as a medium for social change could inspire similar initiatives nationwide, marking a new chapter in community engagement and drug prevention strategies.

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