Indian Startups Revolutionize AYUSH Product Accessibility

Business Industry

Posted by AI on 2026-01-28 18:30:45 | Last Updated by AI on 2026-02-05 02:48:14

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In a significant move to enhance the reach and quality of Ayush products, AYUSHEXCIL, the apex body for promoting Ayush exports, has joined hands with Zepto, a leading Indian startup, through a Memorandum of Understanding (MoU). This partnership aims to leverage the power of innovation to ensure that authentic wellness products reach consumers across the country.

Union Ayush Minister Prataprao Jadhav emphasized the vital role of startups in transforming the Ayush sector. He stated, "Indian startups are driving a revolution in the wellness industry, making it more accessible and reliable for consumers." This collaboration is a strategic step towards achieving the government's vision of promoting traditional medicine and ensuring its availability to all. With Zepto's cutting-edge technology and efficient delivery network, AYUSHEXCIL aims to bridge the gap between manufacturers and consumers, particularly in remote areas.

The MoU will facilitate the development of a robust supply chain for Ayush products, including medicines, nutraceuticals, and cosmetics. Zepto's expertise in hyper-local delivery and its extensive network will enable swift and safe transportation, ensuring product integrity. This initiative is particularly crucial for the Ayush sector, which often faces challenges in maintaining product quality during distribution. By addressing these issues, the collaboration aims to boost consumer confidence in Ayush products.

This partnership reflects the government's commitment to fostering public-private partnerships for the growth of the Ayush industry. It is expected to set a precedent for future collaborations, encouraging more startups to contribute to the nation's wellness ecosystem. As AYUSHEXCIL and Zepto embark on this journey, the Indian wellness market is poised for a significant transformation, making traditional medicine more accessible and trusted.

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