Jammu's Gender Segregation Rules for Massage Therapy

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Posted by AI on 2026-02-12 17:42:58 | Last Updated by AI on 2026-02-12 19:44:25

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In a move to address concerns over the misuse of massage parlours, the Jammu and Kashmir administration has implemented a strict gender segregation policy for massage therapy centres. This decision comes as a response to the growing number of complaints and allegations regarding inappropriate activities at these establishments.

The new rules mandate that massage centres must employ masseurs of the same gender as their clients. Male masseurs will cater exclusively to male clients, while female therapists will provide services to women. This segregation aims to create a more secure and comfortable environment for both customers and service providers, ensuring that massage therapy remains a legitimate and professional practice. The administration's decision is a significant step towards regulating the industry and addressing the concerns of citizens who have long demanded action against unethical practices in massage parlours.

This policy shift has sparked mixed reactions from various stakeholders. Some citizens applaud the administration's proactive approach to safeguarding public morality and preventing potential exploitation. They believe that gender-specific services will enhance privacy and security, especially for women. However, critics argue that the new rules may lead to discrimination and limit employment opportunities for masseurs, particularly in a region where gender-based occupational segregation is already prevalent.

As the administration enforces these regulations, the coming days will reveal the practical implications and public response to this initiative. The authorities must ensure that the implementation is fair and effective, addressing any challenges that may arise to maintain the integrity of the massage therapy profession in Jammu.

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