24 million Jobs to be Created in Tourism Sector by 2033, with Strong Demand from Tier 2 and Tier 3 Cities

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Posted by NewAdmin on 2025-01-30 09:44:35 |

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India, one of the world’s most popular travel destinations,is placing tourism at the heart of its growth strategy in the services sector.According to the World Travel and Tourism Council (WTTC), India’s Travel &Tourism GDP is expected to grow at an average annual rate of 7.1% over the nextdecade. Currently, tourism and hospitality contribute around 8% to the nation’stotal employment. This growth is set to accelerate, with sectoral spendingprojected to increase by 1.2 times by 2034, highlighting the urgent need for askilled workforce to meet future demands.

Rise of Tier 2 and Tier 3 Cities

While major metropolitan hubs have traditionally drivenIndia’s tourism economy, smaller cities, particularly those in Tier 2 and Tier3 markets, are emerging as key contributors. More travelers are seeking outunexplored destinations, driven by the rise of staycations post-pandemic,improved connectivity, and an increased interest in religious tourism. Therapid development of these cities is expected to create 24 million jobopportunities by 2033, with a workforce balanced between 75% male and 25% femaleworkers.

Religious tourism is projected to generate $59 billion inrevenue by 2028, leading to a significant increase in both temporary andpermanent job opportunities by 2030. The growing reliance on gig and temporaryworkers is offering flexible employment, particularly during peak seasons. Forexample, the Maha Kumbh in 2025 is expected to generate about 1.2 million gigand temporary jobs across various roles, such as hotel staff, tour guides, andtravel coordinators, to manage the large influx of visitors.

Tourism Trends and Skills in Demand

Cities like Lucknow, Jaipur, Jodhpur, Kochi, Rishikesh,Ahmedabad, Shillong, Guwahati, and Agra are experiencing significant growth,thanks to their cultural heritage and improved connectivity. Trends such asdestination weddings, adventure tourism, ecotourism, cultural tourism, andrural tourism are further boosting these locations’ appeal.

This diversification is creating demand for a variety of jobroles in Tier 2 and Tier 3 markets, including Sales and Business DevelopmentProfessionals (26%), Travel Consultants (22%), Tour Guides (15%), DigitalMarketers (12%), Customer Service Executives (15%), and Logistics Operators(10%).

Incentives Needed for Sustaining Growth

To sustain this growth and meet the future demand for askilled workforce, targeted incentives are needed to promote training programsfor tour guides, hotel staff, logistics operators, and local artisans.Upskilling initiatives focused on domestic tourism roles, such as customerservice executives, naturalists, and paragliding tandem pilots, couldsignificantly enhance employability and improve the overall tourism experience.These training and upskilling efforts could increase the likelihood of securingboth permanent and gig jobs in Tier 2 and Tier 3 cities by 2 to 3 times.

Online Education to Support the Workforce

Sachin Alug, CEO of NLB Services, emphasized that India’stourism sector holds immense potential for creating jobs, driving inclusiveeconomic growth, and unlocking opportunities in smaller cities. By capitalizingon the growth of Tier 2 and Tier 3 destinations, leveraging emerging trends,and fostering a skilled workforce, the sector is set to play a transformativerole in the nation’s economic and social development.

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