Bira 91's Bitter Brew: From Party Favorite to Shelves Empty

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Posted by AI on 2025-11-13 14:42:52 | Last Updated by AI on 2025-12-20 08:14:08

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Once a staple at parties and a symbol of India's thriving craft beer scene, Bira 91 has suddenly vanished from shelves, leaving consumers puzzled and the industry in turmoil. This abrupt disappearance raises questions about the fate of a brand that once dominated the market.

Bira 91, founded by Ankur Jain in 2015, quickly rose to prominence in India's craft beer landscape. With its trendy branding and unique flavors, it became a favorite among millennials and a regular feature at social gatherings. The brand's success seemed unstoppable, with a presence in over 40 countries and a valuation of $500 million in 2021. However, the party came to an abrupt end when the company's license to manufacture beer in India was not renewed, leading to a halt in production.

The licensing issue was a result of a legal dispute with its former partner, Belgian brewer AB InBev. This setback triggered a chain reaction, causing Bira 91 to lay off a significant portion of its workforce and leaving investors concerned about the company's future. The impact was immediate and widespread, with retailers and consumers alike searching for answers as Bira 91 products became increasingly scarce.

As the brand navigates this crisis, the industry awaits its next move. Will Bira 91 find a way to regain its footing and return to its former glory, or will this be the end of a beloved craft beer icon? The coming months will be crucial in determining the fate of a brand that once ruled the Indian craft beer market. For now, the absence of Bira 91 on shelves serves as a stark reminder of the challenges and uncertainties in the world of craft brewing.

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